MARKGONG AW25 CAMPAIGN “NOT Guilty”
Starring the fearless Alex Cosani in her debut collaboration with a Chinese fashion house, "NOT GUILTY" is a playful ode to rebellious femininity and pop culture chaos. This satirical visual story reimagines 2000s Hollywood scandal glam through the lens of today’s unapologetic brat girls—celebrating individuality over perfection.
Alex, a Gen Z icon known for her unfiltered charm, embodies the collection’s spirit: wild nights, paparazzi drama, and high-fashion mischief. Designer Mark Gong returns with sharp cultural commentary, declaring real baddies innocent of all charges.
Not guilty. Never sorry. Always iconic.














